Scarf for marketing teams

Scarf helps you understand who’s engaging with your project and how.

Deliver the right message to the right audience at the moment it matters most.

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Interest

Investigation

Active

Marketing site

Packages

Documentation

CRM

Marketing Stack

Lead Gen Service

Track, Analyze, Act

Track User Interactions

Use Scarf packages, pixels, and telemetry to understand user interactions.

Analyze your data

Understand the companies using your artifacts by funnel stage, geographic area, size, industry, etc.

Act on your findings

Use open source usage data to drive marketing campaigns.

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Smarter Marketing for Open Source Teams

Visibility into which companies are getting value from your open source project is a strong intent signal for commercial open source businesses.

Build Messaging That Resonates

Your users aren’t all the same—so why should your marketing be? Use Scarf insights to identify pain points, highlight features users care about, and tailor messaging to meet their needs at every stage of adoption.

Run Smarter Campaigns

Scarf gives you the data you need for effective account-based marketing (ABM). Identify high-value accounts that are most likely to go through your open source adoption funnel and prioritize them in your campaigns.

Know Which Companies are Clicking and Downloading

Make every resource work harder. See exactly which companies are engaging with your content and which pages matter most to your audience. Track custom links, use UTMs, and measure how your audience interacts with specific campaigns.

Unify Your Data for a Complete Picture

Sync Scarf’s data directly with Salesforce and Hubspot to combine open source insights with your sales intelligence. Prefer another platform? Export manually or automate with Scarf’s API to make sure your data goes wherever you need it. 

Show the Impact of Your Marketing Efforts

Get the data you need to prove the value of your strategies. When you can directly link marketing activities, like driving traffic to your documentation, with open source adoption metrics, you have the evidence to showcase what’s working and where to focus next.

Learn more about Scarf for open source marketing

Bring Scarf data into your marketing workflow

Integrate Scarf with your favorite tools to enhance your understanding of open source engagement. From sales and marketing platforms to community management tools, put your data to work at every stage of your user journey.

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