Prisma: Validating Enterprise Adoption Through Open Source Engagement
Prisma is a leading open-source object-relational mapper (ORM) that simplifies database interactions for developers, enabling them to write code in languages like TypeScript or JavaScript without having to also learn SQL. No more context shifting, Prisma acts as a translation layer between the developer’s code and the database, handling SQL queries and data management. Prisma’s community is massive with 375,000 active monthly developers and more than 8 million monthly downloads of the library on NPM.
Being an OSS product, users can download and use the software without the need for registration, Prisma lacked concrete data on who their users were or how they were using the product. As is the case with most venture-backed businesses, there is keen interest in knowing more details about their user base. “We knew we had different types of users, from people starting to learn about databases to experts in database technologies,” pointed out Nitin Gupta, COO at Prisma, “but we really didn’t know who they were.”
The challenge was to understand and then validate some of their assumptions about their users.
Prisma turned to Scarf for a monthly Strategic Insights Report. By integrating Scarf into various parts of their web and software delivery infrastructure, Prisma now knows relevant details about their users in terms of company size, industry, location and much more.
“We get a better translation of the generic email addresses into industry type, location, company size, ARR,” said Nitin, “all that fun stuff that Scarf is able to give us.”
The sheer volume of downloads they were seeing was a great sign, but what they really wanted to know was the level of engagement from their users and which of them was actually from a company.
“We were interested in engagement from companies. Engagement is a good and healthy starting point for us to understand our users,” said Nitin. “ And now, through Scarf reports, we know that a very large percentage of the Global Fortune 2000 companies are engaged with our product.”
With newer commercial products getting on the market, Prisma is using Scarf data to make decisions around resourcing their marketing and sales motion.
“Using our own data and the Scarf report, we found a lot of our recent sign ups are companies that are able to make database-related infrastructure changes much faster due to their size and ability to move fast” Nitin said. “Knowing we were talking to agile companies was critical for us to make changes to our sales motion. Scarf data really helped with that.”
Published
August 20, 2024
This article was originally posted on
Hackernoon
Prisma is a leading open-source object-relational mapper (ORM) that simplifies database interactions for developers, enabling them to write code in languages like TypeScript or JavaScript without having to also learn SQL. No more context shifting, Prisma acts as a translation layer between the developer’s code and the database, handling SQL queries and data management. Prisma’s community is massive with 375,000 active monthly developers and more than 8 million monthly downloads of the library on NPM.
Being an OSS product, users can download and use the software without the need for registration, Prisma lacked concrete data on who their users were or how they were using the product. As is the case with most venture-backed businesses, there is keen interest in knowing more details about their user base. “We knew we had different types of users, from people starting to learn about databases to experts in database technologies,” pointed out Nitin Gupta, COO at Prisma, “but we really didn’t know who they were.”
The challenge was to understand and then validate some of their assumptions about their users.
Prisma turned to Scarf for a monthly Strategic Insights Report. By integrating Scarf into various parts of their web and software delivery infrastructure, Prisma now knows relevant details about their users in terms of company size, industry, location and much more.
“We get a better translation of the generic email addresses into industry type, location, company size, ARR,” said Nitin, “all that fun stuff that Scarf is able to give us.”
The sheer volume of downloads they were seeing was a great sign, but what they really wanted to know was the level of engagement from their users and which of them was actually from a company.
“We were interested in engagement from companies. Engagement is a good and healthy starting point for us to understand our users,” said Nitin. “ And now, through Scarf reports, we know that a very large percentage of the Global Fortune 2000 companies are engaged with our product.”
With newer commercial products getting on the market, Prisma is using Scarf data to make decisions around resourcing their marketing and sales motion.
“Using our own data and the Scarf report, we found a lot of our recent sign ups are companies that are able to make database-related infrastructure changes much faster due to their size and ability to move fast” Nitin said. “Knowing we were talking to agile companies was critical for us to make changes to our sales motion. Scarf data really helped with that.”
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Prisma is a leading open-source object-relational mapper (ORM) that simplifies database interactions for developers, enabling them to write code in languages like TypeScript or JavaScript without having to also learn SQL. No more context shifting, Prisma acts as a translation layer between the developer’s code and the database, handling SQL queries and data management. Prisma’s community is massive with 375,000 active monthly developers and more than 8 million monthly downloads of the library on NPM.
Being an OSS product, users can download and use the software without the need for registration, Prisma lacked concrete data on who their users were or how they were using the product. As is the case with most venture-backed businesses, there is keen interest in knowing more details about their user base. “We knew we had different types of users, from people starting to learn about databases to experts in database technologies,” pointed out Nitin Gupta, COO at Prisma, “but we really didn’t know who they were.”
The challenge was to understand and then validate some of their assumptions about their users.
Prisma turned to Scarf for a monthly Strategic Insights Report. By integrating Scarf into various parts of their web and software delivery infrastructure, Prisma now knows relevant details about their users in terms of company size, industry, location and much more.
“We get a better translation of the generic email addresses into industry type, location, company size, ARR,” said Nitin, “all that fun stuff that Scarf is able to give us.”
The sheer volume of downloads they were seeing was a great sign, but what they really wanted to know was the level of engagement from their users and which of them was actually from a company.
“We were interested in engagement from companies. Engagement is a good and healthy starting point for us to understand our users,” said Nitin. “ And now, through Scarf reports, we know that a very large percentage of the Global Fortune 2000 companies are engaged with our product.”
With newer commercial products getting on the market, Prisma is using Scarf data to make decisions around resourcing their marketing and sales motion.
“Using our own data and the Scarf report, we found a lot of our recent sign ups are companies that are able to make database-related infrastructure changes much faster due to their size and ability to move fast” Nitin said. “Knowing we were talking to agile companies was critical for us to make changes to our sales motion. Scarf data really helped with that.”
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