Native Integration with Salesforce: Bring Open Source Usage Data Directly to Your CRM
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Bringing Open Source Usage Data Directly to Your CRM: Scarf's New Salesforce Integration

Blog

Bringing Open Source Usage Data Directly to Your CRM: Scarf's New Salesforce Integration

Analytics for open source
Try for Free

We’ve got some exciting news: Scarf just launched a powerful, native integration with Salesforce, bringing Scarf’s rich open source usage data directly into your CRM. No more bouncing between tools or setting up S3 data exports—you can now get all the insights you need where you already do your work. 🎉

With this integration, we’re taking open source usage data to the next level, helping you identify new sales opportunities, engage with high-intent leads, and drive revenue growth. If you’re wondering how this works or how it can help your team, read on!

A Game-Changing Integration for Sales Teams

Let’s face it—your sales team’s time is valuable. They don’t want to be hunting for data across multiple platforms when they could be reaching out to prospects and closing deals. With Scarf’s native Salesforce integration, we make sure they don’t have to. Here’s what’s new:

  • Automatically Sync Organization-Level Insights into Salesforce: Scarf pairs Salesforce accounts with companies interacting with your open source projects. As soon as a company shows interest in your project, your marketing and sales team knows about it.
  • All Your Metrics, Where You Need Them: Funnel stage, state change dates, first and last seen dates, package versions—these key metrics are pushed straight into Salesforce. You can even customize what data gets synced and how often, making sure the right insights are in front of your team at the right time.

The best part? Using Scarf’s data directly in Salesforce makes your prospects 2.5x more likely to respond to your outreach. More targeted engagements mean more deals in the pipeline.

Curious to see how to get started with this integration? Check out our Salesforce Integration Guide for step-by-step instructions on setting it up.

Why This Matters: 

This integration can transform our customers’ sales approach by unlocking a new level of visibility into their open source engagement. They will be able to see exactly which companies are showing interest in their projects, allowing them to engage at the perfect time. 

We’ve built this integration so you don’t need to do any custom work to get your open source usage insights into your CRM. Scarf has done the plumbing for you, simplifying the integration process and letting you focus on building relationships.

What's New Beyond Salesforce?

While the Salesforce integration is stealing the spotlight, it’s not the only thing we’ve been working on. Here are a few other new features that can help you level up your data game:

  • Match Feedback: Sometimes, the data needs a little nudge to get it right. With our Match Feedback feature, you can flag incorrect company matches or suggest updates, improving the accuracy of your insights. Learn how you can take control of your data on our Match Feedback Page.
  • Advanced Filtering: We’ve added new ways to filter your data and access export histories, so you can dive deep into specific trends and see what’s working. Head over to our Advanced Filtering Guide for all the details.

The Bigger Picture: Open Source to Revenue Growth

At Scarf, we’ve been helping open source maintainers and companies turn usage data into actionable insights since 2019. We know that open source data is powerful, but it’s most valuable when it’s part of your everyday sales tools.

By bringing this data into Salesforce, we’re helping sales teams reduce friction and move faster. Want to see what you can do with your open source data? Check out our Getting Started with Scarf page to see how to make the most of our platform.

Compliance? We’ve Got You Covered.

Oh, and one last thing—Scarf is now SOC 2 Type 2 certified and PCI-DSS compliant! That means you can trust us with your data while you focus on scaling your business. If you want to know more about how we handle security, take a look at our Security and Compliance page.

We’re super excited about what this Salesforce integration can do for your team, and we’d love to hear your thoughts! Drop us a message or tweet us at @Scarf. Ready to turn your open source data into revenue? Let’s get started! 🚀

If you are interested in pairing your open source usage data with Salesforce, contact Scarf's sales team.

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Bringing Open Source Usage Data Directly to Your CRM: Scarf's New Salesforce Integration

Published

November 12, 2024

This article was originally posted on

Hackernoon

We’ve got some exciting news: Scarf just launched a powerful, native integration with Salesforce, bringing Scarf’s rich open source usage data directly into your CRM. No more bouncing between tools or setting up S3 data exports—you can now get all the insights you need where you already do your work. 🎉

With this integration, we’re taking open source usage data to the next level, helping you identify new sales opportunities, engage with high-intent leads, and drive revenue growth. If you’re wondering how this works or how it can help your team, read on!

A Game-Changing Integration for Sales Teams

Let’s face it—your sales team’s time is valuable. They don’t want to be hunting for data across multiple platforms when they could be reaching out to prospects and closing deals. With Scarf’s native Salesforce integration, we make sure they don’t have to. Here’s what’s new:

  • Automatically Sync Organization-Level Insights into Salesforce: Scarf pairs Salesforce accounts with companies interacting with your open source projects. As soon as a company shows interest in your project, your marketing and sales team knows about it.
  • All Your Metrics, Where You Need Them: Funnel stage, state change dates, first and last seen dates, package versions—these key metrics are pushed straight into Salesforce. You can even customize what data gets synced and how often, making sure the right insights are in front of your team at the right time.

The best part? Using Scarf’s data directly in Salesforce makes your prospects 2.5x more likely to respond to your outreach. More targeted engagements mean more deals in the pipeline.

Curious to see how to get started with this integration? Check out our Salesforce Integration Guide for step-by-step instructions on setting it up.

Why This Matters: 

This integration can transform our customers’ sales approach by unlocking a new level of visibility into their open source engagement. They will be able to see exactly which companies are showing interest in their projects, allowing them to engage at the perfect time. 

We’ve built this integration so you don’t need to do any custom work to get your open source usage insights into your CRM. Scarf has done the plumbing for you, simplifying the integration process and letting you focus on building relationships.

What's New Beyond Salesforce?

While the Salesforce integration is stealing the spotlight, it’s not the only thing we’ve been working on. Here are a few other new features that can help you level up your data game:

  • Match Feedback: Sometimes, the data needs a little nudge to get it right. With our Match Feedback feature, you can flag incorrect company matches or suggest updates, improving the accuracy of your insights. Learn how you can take control of your data on our Match Feedback Page.
  • Advanced Filtering: We’ve added new ways to filter your data and access export histories, so you can dive deep into specific trends and see what’s working. Head over to our Advanced Filtering Guide for all the details.

The Bigger Picture: Open Source to Revenue Growth

At Scarf, we’ve been helping open source maintainers and companies turn usage data into actionable insights since 2019. We know that open source data is powerful, but it’s most valuable when it’s part of your everyday sales tools.

By bringing this data into Salesforce, we’re helping sales teams reduce friction and move faster. Want to see what you can do with your open source data? Check out our Getting Started with Scarf page to see how to make the most of our platform.

Compliance? We’ve Got You Covered.

Oh, and one last thing—Scarf is now SOC 2 Type 2 certified and PCI-DSS compliant! That means you can trust us with your data while you focus on scaling your business. If you want to know more about how we handle security, take a look at our Security and Compliance page.

We’re super excited about what this Salesforce integration can do for your team, and we’d love to hear your thoughts! Drop us a message or tweet us at @Scarf. Ready to turn your open source data into revenue? Let’s get started! 🚀

If you are interested in pairing your open source usage data with Salesforce, contact Scarf's sales team.

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Unlocking Growth Potential: Scarf Users Benefit from Clearbit Integration for Improved User Intelligence

We are thrilled to announce our latest partnership with Clearbit (https://clearbit.com/). This collaboration will offer Scarf users and customers an enriched array of data about their user base, significantly enhancing the quality of information you already value from Scarf.
State of Open Source Usage Q1 2023: The Scarf Report

State of Open Source Usage Q1 2023: The Scarf Report

The popularity of open source software is not in doubt, but little concrete public data exists beyond human-generated surveys on adoption usage. In this blog post, we will explore the state of open source usage in Q1 2023 and the data illustrating how open source is becoming an increasingly important part of enterprise operations.
Connecting Community Efforts in Open Source to Business Success

Connecting Community Efforts in Open Source to Business Success

The success of DevRel (Developer Relations) and community efforts in open source can be challenging to measure, as there is often a disconnect between the goals and expectations of the community and the business. This blog post discusses the challenges of measuring the success of DevRel and community efforts in open source.
3 Keys to Growing the Adoption of an Open Source Project

3 Keys to Growing the Adoption of an Open Source Project

Successful open source projects don't always translate into successful open source businesses. However, by focusing on building a kick-ass product, raising awareness, making the product easier to use, and fostering a strong open source community, you can set the stage for converting users into paying customers.
The Most Neglected and Overlooked Open Source Metric: Production Users

The Most Neglected and Overlooked Open Source Metric: Production Users

Everyone wants a larger open source user base, but very few people effectively measure its growth. Let’s discuss why.
Switching Container Registries With Zero Downtime

Switching Container Registries With Zero Downtime

You can use the open source Scarf Gateway to switch hosting providers, container registries, or repositories without impacting end users in the future.
Understanding Tech Layoffs and the Economy’s Impact on Open Source

Understanding Tech Layoffs and the Economy’s Impact on Open Source

What is driving all this tech layoffs? , What is their impact on the open source software industry? We will walk through all the potential reasons from an economic downturn, herd mentality, excessive borrowing and spending due to low interest rates, and growth at all costs as the main reasons behind the layoffs. Companies can continue to grow in this tight economic market if they are focused on optimizing efficiency and sustaining the right growth.
Why Downloads are an Essential Metric for Open Source Software Projects

Why Downloads are an Essential Metric for Open Source Software Projects

If you're only going to track one thing for your OSS project, track your downloads.
The Open Source Business Metrics Guide

The Open Source Business Metrics Guide

How to Build, Grow, and Measure the Success of an Open Source Business
Messaging and Positioning Considerations for Introducing an Open Source Product

Messaging and Positioning Considerations for Introducing an Open Source Product

At the All Things Open conference, Emily Omier, a seasoned positioning consultant, sat down with Avi Press (Founder and CEO, Scarf) and Matt Yonkovit (The HOSS, Scarf) to discuss how to message, position, and validate your open source product on The Hacking Open Source Business Podcast. You can watch the full episode below or continue reading for a recap.
How to Get the Attention of an Open Source Software Investor

How to Get the Attention of an Open Source Software Investor

On the Hacking Open Source Business podcast, Joseph Jacks aka JJ (Founder, OSS Capital) joins Avi Press (Founder and CEO, Scarf) and Matt Yonkovit (The HOSS, Scarf) to share what you need to know before starting a commercial open source software (COSS) company and how you can set yourself and your project apart in a way that attracts investor funding. As an investor who exclusively focuses on open source startups, JJ provides a VC perspective on what he looks for when evaluating investment opportunities.
Heroic Labs' Journey to Open Source and 5.3M Docker Downloads

Heroic Labs' Journey to Open Source and 5.3M Docker Downloads

On The Hacking Open Source Business podcast, CEO Chris Molozian and Head of Developer Relations Gabriel Pene at Heroic Labs elaborate on their usage and shift to open source and how it accelerated their adoption.
How to Keep Open Source Projects Open Source

How to Keep Open Source Projects Open Source

In this recap of the first episode of the Hacking Open Source Business Podcast, co-hosts Matt Yonkovit and Avi Press, Scarf Founder and CEO, dig into a recent controversy that highlights the challenges open source projects face trying to create sustainable revenue streams to support a business or a non-profit that funds the project’s growth.
How Buoyant Drives Open-Source-Led Growth with Linkerd

How Buoyant Drives Open-Source-Led Growth with Linkerd

Building a business around an open-source project is hard. Learn more about how Buoyant drives product-led growth with Linkerd.
Alex Biehl: Open Sourcing a Tool to Generate Haskell Server Stubs

Alex Biehl: Open Sourcing a Tool to Generate Haskell Server Stubs

Alex is a software engineer at Scarf who recently open sourced a tool to generate Haskell server stubs called Tie.
Tanner Linsley: Building Sustainable Open Source Projects

Tanner Linsley: Building Sustainable Open Source Projects

Tanner Linsley joined us to explain how he got started in open source and how he has made working in open source sustainable.
Stefano Maffulli: An Exploration on Standards for Open Source Packaging and Distribution

Stefano Maffulli: An Exploration on Standards for Open Source Packaging and Distribution

Scarf Sessions is a new stream where we have conversations with people shaping the landscape in open source and open source sustainability. This post will give a recap of the conversation Scarf CEO, Avi Press and I had with our guest Stefano Maffulli.
Using OSS Usage Data to Sell your Company

Using OSS Usage Data to Sell your Company

Learn how Nestybox used Scarf to gather better project insights and provide accurate data during their recent acquisition.
A Different Approach to Measuring Open Source Community Health

A Different Approach to Measuring Open Source Community Health

Community is important to the success of open source software. To understand and grow a community, project founders and maintainers need visibility into various technical, social, and even financial metrics. But what metrics should we be using?
Scarf Tech Stack: Relude

Scarf Tech Stack: Relude

This blog post will talk about Relude, a project we use in the majority of our Scarf tech stack
Python Wheels vs Eggs (And How Data-Driven Decisions Must Become The Norm in Open-Source)

Python Wheels vs Eggs (And How Data-Driven Decisions Must Become The Norm in Open-Source)

Should Python eggs be deprecated in favor of wheels? What does the data show? This post explores how the right data can make decisions like this easier for maintainers and Open Source organizations.
Changelog: Company Identification Change

Changelog: Company Identification Change

Announcing a new change to the way we identify companies.
Announcing Python Support

Announcing Python Support

Advanced registry analytics are now available for Python package maintainers
Project Spotlight: Scarf Gateway Stats

Project Spotlight: Scarf Gateway Stats

This Project Spotlight will focus on another exciting open source project, Scarf Gateway Stats.
Scarf Will Block Package Downloads from the Russian Government

Scarf Will Block Package Downloads from the Russian Government

In solidarity with Ukraine, Scarf Gateway will no longer service package downloads from Russian Government sources.
Changelog: New Pixel Snippet

Changelog: New Pixel Snippet

A notice to our Documentation Insights users.
Community Spotlight: nix-community

Community Spotlight: nix-community

This is the second post in a new series from Scarf: Spotlights where we highlight awesome projects and communities.
Changelog: Registry Validation for Auto-package Creation

Changelog: Registry Validation for Auto-package Creation

A summary of the new registry validation feature for auto-package creation.
Three Ways to Build Better Products Through Analytics

Three Ways to Build Better Products Through Analytics

A special guest post from open-source analytics company PostHog
New Year, New Scarf Features

New Year, New Scarf Features

Today, we're launching some of the most frequently asked for features since we launched Scarf Gateway back in March.
The Scarf Tech Stack

The Scarf Tech Stack

How Scarf is built
OSS Project Spotlight: IHP

OSS Project Spotlight: IHP

In a new blog post series, we'll highlight great OSS projects that are using Scarf. Today, we are featuring IHP, a modern batteries-included Haskell web framework
Measuring Downloads of Anything You Distribute

Measuring Downloads of Anything You Distribute

Scarf's core registry infrastructure has leveled up to support any kind of direct file download
Announcing Nomia and the Scarf Environment Manager

Announcing Nomia and the Scarf Environment Manager

Our mission here at Scarf centers around enhancing the connections between open source software maintainers and end users. Learn how Scarf + Nomia can reduce the complexity and increase the efficiency of the end-user open source integration experience.
Announcing The Scarf Gateway

Announcing The Scarf Gateway

Understand how your containers are downloaded and decouple your project from your registry
Composition with Semantically Rich Names

Composition with Semantically Rich Names

Insights from recent developments in name-based composition
Shea Levy, Composition Fanatic

Shea Levy, Composition Fanatic

Introducing Shea, Scarf's new VP of Engineering
Introducing Match Feedback: Take Control of Your Data
October 22, 2024

Introducing Match Feedback: Take Control of Your Data

The foundation of Scarf company tracking is IP Address attribution. Our Company Tracking algorithm considers confidence and reputation scores from multiple sources to provide what we believe to be the best matching data in the industry. In a nutshell, Match Feedback allows you to fix and fine-tune your company matches.
Scarf
Scarf
Scarf Completes SOC 2 Type 2 Examination: What It Means for Our Community
October 2, 2024

Scarf Completes SOC 2 Type 2 Examination: What It Means for Our Community

We're thrilled to announce that Scarf has successfully completed the SOC 2 Type 2 examination! This might sound like legal jargon at first glance, but let’s break down what this means for us, our users, and the open-source community as a whole.
Scarf
Scarf
Integrating Scarf Data with Your Analytics Tools
September 10, 2024

Integrating Scarf Data with Your Analytics Tools

Exporting data tracked by Scarf is essential for analytics, reporting, and integration with other tools. Scarf adds open-source usage metrics to the data you already collect, giving you a fuller picture of how your project is used. This helps you monitor trends, measure impact, and make better data-driven decisions.
Daniela Villegas
Daniela Villegas

Bringing Open Source Usage Data Directly to Your CRM: Scarf's New Salesforce Integration

We’ve got some exciting news: Scarf just launched a powerful, native integration with Salesforce, bringing Scarf’s rich open source usage data directly into your CRM. No more bouncing between tools or setting up S3 data exports—you can now get all the insights you need where you already do your work. 🎉

With this integration, we’re taking open source usage data to the next level, helping you identify new sales opportunities, engage with high-intent leads, and drive revenue growth. If you’re wondering how this works or how it can help your team, read on!

A Game-Changing Integration for Sales Teams

Let’s face it—your sales team’s time is valuable. They don’t want to be hunting for data across multiple platforms when they could be reaching out to prospects and closing deals. With Scarf’s native Salesforce integration, we make sure they don’t have to. Here’s what’s new:

  • Automatically Sync Organization-Level Insights into Salesforce: Scarf pairs Salesforce accounts with companies interacting with your open source projects. As soon as a company shows interest in your project, your marketing and sales team knows about it.
  • All Your Metrics, Where You Need Them: Funnel stage, state change dates, first and last seen dates, package versions—these key metrics are pushed straight into Salesforce. You can even customize what data gets synced and how often, making sure the right insights are in front of your team at the right time.

The best part? Using Scarf’s data directly in Salesforce makes your prospects 2.5x more likely to respond to your outreach. More targeted engagements mean more deals in the pipeline.

Curious to see how to get started with this integration? Check out our Salesforce Integration Guide for step-by-step instructions on setting it up.

Why This Matters: 

This integration can transform our customers’ sales approach by unlocking a new level of visibility into their open source engagement. They will be able to see exactly which companies are showing interest in their projects, allowing them to engage at the perfect time. 

We’ve built this integration so you don’t need to do any custom work to get your open source usage insights into your CRM. Scarf has done the plumbing for you, simplifying the integration process and letting you focus on building relationships.

What's New Beyond Salesforce?

While the Salesforce integration is stealing the spotlight, it’s not the only thing we’ve been working on. Here are a few other new features that can help you level up your data game:

  • Match Feedback: Sometimes, the data needs a little nudge to get it right. With our Match Feedback feature, you can flag incorrect company matches or suggest updates, improving the accuracy of your insights. Learn how you can take control of your data on our Match Feedback Page.
  • Advanced Filtering: We’ve added new ways to filter your data and access export histories, so you can dive deep into specific trends and see what’s working. Head over to our Advanced Filtering Guide for all the details.

The Bigger Picture: Open Source to Revenue Growth

At Scarf, we’ve been helping open source maintainers and companies turn usage data into actionable insights since 2019. We know that open source data is powerful, but it’s most valuable when it’s part of your everyday sales tools.

By bringing this data into Salesforce, we’re helping sales teams reduce friction and move faster. Want to see what you can do with your open source data? Check out our Getting Started with Scarf page to see how to make the most of our platform.

Compliance? We’ve Got You Covered.

Oh, and one last thing—Scarf is now SOC 2 Type 2 certified and PCI-DSS compliant! That means you can trust us with your data while you focus on scaling your business. If you want to know more about how we handle security, take a look at our Security and Compliance page.

We’re super excited about what this Salesforce integration can do for your team, and we’d love to hear your thoughts! Drop us a message or tweet us at @Scarf. Ready to turn your open source data into revenue? Let’s get started! 🚀

If you are interested in pairing your open source usage data with Salesforce, contact Scarf's sales team.