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In the dynamic realm of community management, marketing, and developer relations, success depends upon more than just attracting attention. It's about fostering meaningful relationships, nurturing engagement, and amplifying your community's impact.
Highlighting the Different Parts of an Open Source Community
An open source community is composed of users and contributors, each with their own roles and motivations. Users are the ones who use your software or project for their own purposes, while contributors are the ones who help improve it by submitting code, documentation, feedback, or other resources. Within these groups, there are different levels of engagement and participation.
Some users are vocal and active, sharing their opinions and experiences online, participating in forums, events, or surveys, and providing valuable insights for your community.
Some users are silent and passive, using your software or project quietly and privately, but still loving it and advocating for it in person. They may not show up in your communication channels, but they are still part of your community and deserve recognition and appreciation.
Similarly, some contributors are visible and outgoing, pushing code regularly, engaging in discussions, collaborating with others, and attending conferences or meetups.
Some contributors are invisible and introverted, working on their own, preferring to communicate through code, avoiding social interactions, but still making significant contributions to your software or project.
All these types of users and contributors are essential for the success and sustainability of your open source community, and you should strive to understand them better, cater to their needs, and celebrate their achievements.
Various groups exist within your open-source community, distinguished by their varying levels of engagement and participation.
Understanding the Silent Supporters
Before you can effectively engage with the quiet members of your open source community, it's essential to understand their motivations and barriers. As Scott Hanselman eloquently put it back in 2012, who coined the term "dark matter developers": "You can't see dark matter, but we're pretty sure it's there. Not only is it there, but it's MOST of what's there. We know it and we can't see it. It never shows up." This term applies to developers, but we can also extend it to open source users who are equally hidden but prevalent, the “dark matter users”. This sentiment resonates with many open source projects where there exists a multitude of users and contributors who may not be in the spotlight, but their impact is undeniable.
These “dark matter developers/users” don't frequently read blogs, write blogs, attend user groups, or engage actively on social media platforms. They might not be visible at large conferences. Yet, their influence and involvement are vital. This echoes the idea that silent supporters are an essential part of the open source community. They contribute in ways that might not be immediately apparent, such as using the software, providing feedback, or even quietly advocating for the project among their peers.
These “dark matter developers/users” don't frequently read blogs, write blogs, attend user groups, or engage actively on social media platforms. They might not be visible at large conferences.
The Quest for Engagement
Picture this: you're in charge of nurturing an ever-expanding community, fueled by users and contributors passionate about your software or project. Your ultimate goal? To cultivate higher engagement and participation. But this is when the challenge comes into play – your community isn't just the vocal few who are quick to share their thoughts. It's vast and diverse, with many members operating in the shadows.
Peeling Back the Veil of Anonymity
The problem is simple yet profound. Often, we make assumptions about our community based on the vocal minority. These assumptions can lead to skewed decisions, overlooking the silent majority who hold equally valuable perspectives. A significant portion of your community chooses to remain anonymous, and without bridging this gap, your understanding of the community will remain incomplete.
Why You Should Care
Imagine the potential that lies undiscovered within those anonymous members. By uncovering their thoughts, needs, and aspirations, you can unlock an abundance of growth opportunities. This isn't just about sheer numbers; it's about cultivating a community that thrives on diversity, inclusive communication, and collaborative innovation.
What You Can Do:
Here's where the magic happens: implementing strategies that reach beyond the vocal few and resonate with the entirety of your community.
Creating Inclusive Communication Channels
Creating an inclusive atmosphere in conferences and events within your open source community is pivotal for ensuring that all members feel represented and welcome. This is especially crucial for quiet developers, who may have valid reasons for not contributing openly, attending meet-ups, or being active online. Their work is less public, and are largely uninterested in communicating their work.
To bridge the gap between active contributors and silent supporters, establish inclusive communication channels. Regular newsletters, blog posts, and community updates can provide insights into the project's progress and milestones, making everyone feel connected and informed. Additionally, consider using multiple platforms, such as forums, mailing lists, and social media, to cater to different audiences.
To connect active contributors and silent supporters, create inclusive communication channels.
Welcoming and Approachable Environment
Encouraging conferences to host events specifically tailored to the needs of underrepresented groups, such as women and transgender developers, can further amplify inclusivity. These spaces provide opportunities for quiet parts of the community to engage in ways that align with their comfort zones and experiences. Such events create an environment where attendees can share their stories, collaborate, and learn from one another without feeling overshadowed.
By advocating for conferences and events to be inclusive and to cater to a diverse array of experiences, your open source community paves the way for quiet developers to participate authentically and meaningfully. This approach aligns with the core principles of open source collaboration by acknowledging that contribution comes in various forms and from individuals of all backgrounds.
Create an environment that encourages open dialogue and makes quiet members feel welcome to voice their thoughts. Ensure that the code of conduct emphasizes respect and inclusivity. Hosting virtual meetups, webinars, or AMA (Ask Me Anything) sessions where all questions are valid can help foster a sense of belonging and remove some of the barriers to participation.
Tailored Onboarding and Contribution Guides
Provide clear and concise onboarding guides that cater to individuals with varying levels of technical expertise. Outline different ways to contribute, including non-technical ones like documentation, user support, or design. By offering step-by-step instructions, you make it easier for silent supporters to transition from being spectators to active participants.
Mentorship and Support
Establish mentorship programs where experienced contributors guide newcomers through their first contributions. Mentors can help quiet members build confidence, navigate the contribution process, and clarify any doubts they might have. This one-on-one guidance can make a significant difference in their willingness to engage.
Recognition and Rewards
Recognize and appreciate all forms of contribution, whether large or small. This can include badges, certificates, or even a dedicated section on your project's website for acknowledging silent supporters. Publicly acknowledging their efforts can motivate them to continue engaging and potentially increase their level of involvement over time.
Feedback and Listening
Create avenues for quiet members to provide feedback on the project's direction, features, and usability. By actively seeking their input, you show that their opinions matter and that you're open to incorporating their insights into the project's development.
Acknowledging the contributions of silent participants of your open source community
Open source communities are diverse ecosystems where participation takes on many forms. Engaging with the quiet parts of your community is a vital step toward building a more inclusive and supportive environment. By understanding their motivations, providing accessible pathways to contribution, and recognizing their efforts, you can tap into the immense potential that these silent supporters bring to your project's growth. Nurturing a healthy community involves embracing every member, whether they're actively contributing code or silently cheering from the sidelines.
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In the dynamic realm of community management, marketing, and developer relations, success depends upon more than just attracting attention. It's about fostering meaningful relationships, nurturing engagement, and amplifying your community's impact.
Highlighting the Different Parts of an Open Source Community
An open source community is composed of users and contributors, each with their own roles and motivations. Users are the ones who use your software or project for their own purposes, while contributors are the ones who help improve it by submitting code, documentation, feedback, or other resources. Within these groups, there are different levels of engagement and participation.
Some users are vocal and active, sharing their opinions and experiences online, participating in forums, events, or surveys, and providing valuable insights for your community.
Some users are silent and passive, using your software or project quietly and privately, but still loving it and advocating for it in person. They may not show up in your communication channels, but they are still part of your community and deserve recognition and appreciation.
Similarly, some contributors are visible and outgoing, pushing code regularly, engaging in discussions, collaborating with others, and attending conferences or meetups.
Some contributors are invisible and introverted, working on their own, preferring to communicate through code, avoiding social interactions, but still making significant contributions to your software or project.
All these types of users and contributors are essential for the success and sustainability of your open source community, and you should strive to understand them better, cater to their needs, and celebrate their achievements.
Various groups exist within your open-source community, distinguished by their varying levels of engagement and participation.
Understanding the Silent Supporters
Before you can effectively engage with the quiet members of your open source community, it's essential to understand their motivations and barriers. As Scott Hanselman eloquently put it back in 2012, who coined the term "dark matter developers": "You can't see dark matter, but we're pretty sure it's there. Not only is it there, but it's MOST of what's there. We know it and we can't see it. It never shows up." This term applies to developers, but we can also extend it to open source users who are equally hidden but prevalent, the “dark matter users”. This sentiment resonates with many open source projects where there exists a multitude of users and contributors who may not be in the spotlight, but their impact is undeniable.
These “dark matter developers/users” don't frequently read blogs, write blogs, attend user groups, or engage actively on social media platforms. They might not be visible at large conferences. Yet, their influence and involvement are vital. This echoes the idea that silent supporters are an essential part of the open source community. They contribute in ways that might not be immediately apparent, such as using the software, providing feedback, or even quietly advocating for the project among their peers.
These “dark matter developers/users” don't frequently read blogs, write blogs, attend user groups, or engage actively on social media platforms. They might not be visible at large conferences.
The Quest for Engagement
Picture this: you're in charge of nurturing an ever-expanding community, fueled by users and contributors passionate about your software or project. Your ultimate goal? To cultivate higher engagement and participation. But this is when the challenge comes into play – your community isn't just the vocal few who are quick to share their thoughts. It's vast and diverse, with many members operating in the shadows.
Peeling Back the Veil of Anonymity
The problem is simple yet profound. Often, we make assumptions about our community based on the vocal minority. These assumptions can lead to skewed decisions, overlooking the silent majority who hold equally valuable perspectives. A significant portion of your community chooses to remain anonymous, and without bridging this gap, your understanding of the community will remain incomplete.
Why You Should Care
Imagine the potential that lies undiscovered within those anonymous members. By uncovering their thoughts, needs, and aspirations, you can unlock an abundance of growth opportunities. This isn't just about sheer numbers; it's about cultivating a community that thrives on diversity, inclusive communication, and collaborative innovation.
What You Can Do:
Here's where the magic happens: implementing strategies that reach beyond the vocal few and resonate with the entirety of your community.
Creating Inclusive Communication Channels
Creating an inclusive atmosphere in conferences and events within your open source community is pivotal for ensuring that all members feel represented and welcome. This is especially crucial for quiet developers, who may have valid reasons for not contributing openly, attending meet-ups, or being active online. Their work is less public, and are largely uninterested in communicating their work.
To bridge the gap between active contributors and silent supporters, establish inclusive communication channels. Regular newsletters, blog posts, and community updates can provide insights into the project's progress and milestones, making everyone feel connected and informed. Additionally, consider using multiple platforms, such as forums, mailing lists, and social media, to cater to different audiences.
To connect active contributors and silent supporters, create inclusive communication channels.
Welcoming and Approachable Environment
Encouraging conferences to host events specifically tailored to the needs of underrepresented groups, such as women and transgender developers, can further amplify inclusivity. These spaces provide opportunities for quiet parts of the community to engage in ways that align with their comfort zones and experiences. Such events create an environment where attendees can share their stories, collaborate, and learn from one another without feeling overshadowed.
By advocating for conferences and events to be inclusive and to cater to a diverse array of experiences, your open source community paves the way for quiet developers to participate authentically and meaningfully. This approach aligns with the core principles of open source collaboration by acknowledging that contribution comes in various forms and from individuals of all backgrounds.
Create an environment that encourages open dialogue and makes quiet members feel welcome to voice their thoughts. Ensure that the code of conduct emphasizes respect and inclusivity. Hosting virtual meetups, webinars, or AMA (Ask Me Anything) sessions where all questions are valid can help foster a sense of belonging and remove some of the barriers to participation.
Tailored Onboarding and Contribution Guides
Provide clear and concise onboarding guides that cater to individuals with varying levels of technical expertise. Outline different ways to contribute, including non-technical ones like documentation, user support, or design. By offering step-by-step instructions, you make it easier for silent supporters to transition from being spectators to active participants.
Mentorship and Support
Establish mentorship programs where experienced contributors guide newcomers through their first contributions. Mentors can help quiet members build confidence, navigate the contribution process, and clarify any doubts they might have. This one-on-one guidance can make a significant difference in their willingness to engage.
Recognition and Rewards
Recognize and appreciate all forms of contribution, whether large or small. This can include badges, certificates, or even a dedicated section on your project's website for acknowledging silent supporters. Publicly acknowledging their efforts can motivate them to continue engaging and potentially increase their level of involvement over time.
Feedback and Listening
Create avenues for quiet members to provide feedback on the project's direction, features, and usability. By actively seeking their input, you show that their opinions matter and that you're open to incorporating their insights into the project's development.
Acknowledging the contributions of silent participants of your open source community
Open source communities are diverse ecosystems where participation takes on many forms. Engaging with the quiet parts of your community is a vital step toward building a more inclusive and supportive environment. By understanding their motivations, providing accessible pathways to contribution, and recognizing their efforts, you can tap into the immense potential that these silent supporters bring to your project's growth. Nurturing a healthy community involves embracing every member, whether they're actively contributing code or silently cheering from the sidelines.
Latest blog posts
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Companies offering open source are pouring resources into the project, but it remains a black hole for go-to-market teams—high adoption, but no clear path to conversion. With Scarf, company-level usage data is available while maintaining privacy. The native integration with Salesforce and Hubspot, brings your open source users from passive usage to pipeline acceleration.
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RisingWave, an open-source streaming database, is reshaping real-time data processing with its SQL-powered platform. Before Scarf, RisingWave relied on a Metabase dashboard to track anonymous telemetry. Scarf gave RisingWave the insights they were missing. By providing visibility into company-level engagement, Scarf is helping them identify, track and re-engage with companies already using RisingWave.
Scarf provided Weaviate with the clarity and actionable insights they needed. By integrating Scarf into their open-source project, Weaviate unlocked real-time developer signals, such as download volumes, referral sources, and organizational trends.
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As 2024 wraps up, we’ve been reflecting on everything that wouldn’t have been possible without the Scarf community and our amazing customers. It’s been a big year for Scarf—and for the open source projects we’re proud to support.
The Scarf Summit brought together open source industry leaders to explore how open source usage signals are shaping the future of commercial open source companies. We were joined by Soham Maniar, Director of RevOps at Weaviate and Kevin White, Head of Marketing at Common Room, to expand on leveraging open source usage data for sales and marketing campaigns.
This playbook will guide you through the steps to set up and embed a Scarf Pixel on your documentation pages, README files, or any other web properties associated with your project, in this case we will focus specifically on documentation.
Today, the most commonly accepted metrics for open source adoption and growth are heavily focused on the contributors and community (the idea is healthy contributions should equate to healthy adoption). While these are useful metrics, they are only part of the picture. This guide is built for those at open-source-based companies who are responsible for growth and adoption.
We’ve got some exciting news: Scarf just launched a powerful, native integration with Salesforce, bringing Scarf’s rich open source usage data directly into your CRM. No more bouncing between tools or setting up S3 data exports—you can now get all the insights you need where you already do your work.
Scarf, a platform designed to provide open-source projects with deeper insights into their users and usage patterns, was the answer ARMO needed. By integrating Scarf into Kubescape, ARMO was able to regain visibility into which company has been using Kubescape, filling the gap left after their CNCF contribution.
The foundation of Scarf company tracking is IP Address attribution. Our Company Tracking algorithm considers confidence and reputation scores from multiple sources to provide what we believe to be the best matching data in the industry. In a nutshell, Match Feedback allows you to fix and fine-tune your company matches.
We're thrilled to announce that Scarf has successfully completed the SOC 2 Type 2 examination! This might sound like legal jargon at first glance, but let’s break down what this means for us, our users, and the open-source community as a whole.
Scarf helps you unlock the full potential of your open source project by collecting valuable usage data in three key ways: Scarf Packages, in-app telemetry, and tracking pixels. In this post, we’ll break down each of these powerful tools and show you how to use them to optimize your open source strategy.
Exporting data tracked by Scarf is essential for analytics, reporting, and integration with other tools. Scarf adds open-source usage metrics to the data you already collect, giving you a fuller picture of how your project is used. This helps you monitor trends, measure impact, and make better data-driven decisions.
In this playbook, you’ll learn how to integrate Scarf into an Apache Software Foundation project. It details how the Preset team implemented Scarf in their Apache Superset project, as shared during our first-ever Scarf Summit on July 16th, 2024.
Prisma turned to Scarf for a monthly Strategic Insights Report. By integrating Scarf into various parts of their web and software delivery infrastructure, Prisma now knows relevant details about their users in terms of company size, industry, location and much more.
Implementing telemetry in your open source project helps you determine whether people are testing your software and continuing its use over time. Such insights not only confirm if the developed software meets users' needs but also helps identify which versions are being adopted and which might be vulnerable to the latest bugs or other issues.
This playbook will walk you through setting up Scarf to get a clearer picture of how people are interacting with your open-source project. You’ll learn how to create and use Scarf Pixels, track open source project documentation views, measure engagement across social media, and more.
CopilotKit implemented Scarf to gain visibility into their open-source community. By adding Scarf to their documentation, they could see which companies were actively engaging with their resources, providing valuable insights into potential leads and customer segments.
Tracking downloads of your open-source projects is key to understanding user engagement. With Scarf, you can see which businesses are using your project, which versions are popular, which platforms are being targeted, and more. This playbook will show you how to set up Scarf to monitor your project’s downloads.
On July 16th, we hosted our first-ever Scarf Summit, celebrating analytics for open source and the significant improvements we’ve made to the Scarf platform. In case you missed it, here’s a recap of all the key updates shared by our Engineering Leader, Aaron Porter.
In this episode of the Haskell Interlude Podcast, Joachim Breitner and Andreas Löh sit down with Avi Press, the founder of Scarf, to discuss his journey with Haskell, the telemetry landscape in open source software, and the technical as well as operational challenges of building a startup with Haskell at its core.
Scarf Basic and Premium tiers have long had the ability to sort their open source usage data by company, domain, events, last seen, and funnel stage. But our customers have been wanting more. Now you can hyper target by combining region, tech stack, and funnel stage, making outreach as refined and low friction as possible.
Understanding open source user engagements and usage is obscured by a lack of actionable data, a result of its inherent openness and anonymity. Embracing a data-driven approach to open source projects helps them not only grow, but also understand the keys to their success, benefiting everyone involved.
As an open source company, Garden knew how hard it was going to be to get usage data. Adding Scarf for analytics on open source downloads turned anonymous numbers into company names. Using Scarf’s privacy-first analytics also helped Garden to know what kind of companies were using their OSS and where they were located.
Once Heroic started using Scarf, they learned that they were even more popular than they thought they were. Using Scarf, they were able to determine where, by country, their users were downloading from, and how many per day.
Any LF project maintainer can use Scarf without needing any further approval from the foundation. Scarf is offering all LF projects free accounts with a few additional features over our base free version. LF projects will get usage data like docs, downloads, and page views with unlimited free seat licenses and data retention.
Union is an open source first company. It uses Scarf to drive their DevRel strategy and improve their open source project. It also uses Scarf to power its consultative sales approach to help customers where it makes sense. Union has been successfully leveraging Scarf funnel analysis to shape the product to better fit the market so that they can focus on ensuring that companies can get value from Flyte sooner.
In this latest episode of "Hacking Open Source Business," Avi Press and Matt Yonkovit sit down with Adam Jacob, the co-founder of Chef and current CEO of System Initiative. With a rich history in the open-source world and numerous thought-provoking opinions, Adam delves into the intricacies of open-source commercialization, offering valuable insights and alternative strategies to the commonly held Open Core model.
Smallstep wanted to understand the impact of their open-source project on enterprise adoption of their commercial security solutions. Smallstep uses Scarf to better understand user interactions and software usage, providing insights into its user base and potential customer segments as an important signal for commercial use.
Diagrid was founded in 2022 by the creators of the popular Dapr open source project. Making data-driven decisions for a commercial company built on an open source project that had no real concrete data, was a real challenge. Diagrid translated Scarf data into valuable insights for marketing and product development of their commercial product.
When we approached the project of building Scarf, we turned to our favorite language: Haskell. Little did we know, this decision would shape our story in more ways than one.
Unstructured had so much usage of their open source, but so little data. Prior to Scarf, they mostly had GitHub information for things like downloads and stars. It was difficult to separate the good signal from the noise without any specific information that would help them to better target this large and growing open source user base or data to influence their product roadmap.
It’s happening! Scarf is part of the Common Room Signal Partners program. Soon, you will be able to integrate your Scarf data into your Common Room platform for a more complete view of all of your user signals.
We are thrilled to announce that we have successfully completed a Type 1 System and Organization Controls 2 (SOC 2) examination for our Scarf Platform service as of January 31, 2024.
When Scarf emerged back in 2019, many people expressed skepticism that usage analytics would ever be tolerated in the open source world. 5 years later, Scarf has shown this once solidified cultural norm can indeed change. Learn how Scarf's journey mirrors a broader shift in open source culture and why embracing usage analytics could shape the future of open software development.
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We’re pleased to share a final recap of the latest Scarf updates for December and 2023 as a whole. Join us in this last edition of our 2023 newsletters.
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In recent years, a notable development in the open source landscape is the growing number of large corporations considering the transition from open source licenses to more restrictive models like the Business Source License (BSL). This trend raises further questions about the sustainability and future of open source projects, particularly when large players alter their approach.
A recent release of Scarf added the ability to track and report on custom URL parameters. If you are looking to gain more intelligence around how you open source users interact with your project and download your software using link parameters in key situations can reveal interesting and helpful trends that can help you grow your user base and unlock open source qualified leads.
In the ever-evolving landscape of open source software, data collection has become a hot-button issue. As the open source community grows and software becomes increasingly integral to our daily lives, concerns about data collection ethics have emerged.
In today's fast-paced tech world, the Developer Relations (DevRel) role has moved from the periphery to the center stage. Companies, irrespective of their size, are now seriously considering the worth of having a dedicated DevRel team. But, how do you quantify the success or failure of such an effort? What metrics should companies use? This post dives deep into understanding the commercial Return on Investment (ROI) of DevRel.
Monetizing open source software is a challenging task, but it can also be highly rewarding. Unlike traditional software, you're essentially competing against a free version of your product. So, how do you sell something that is inherently free?
In the dynamic realm of community management, marketing, and developer relations, success depends upon more than just attracting attention. It's about fostering meaningful relationships, nurturing engagement, and amplifying your community's impact.
This guidebook shows you how to implement a call-home functionality or telemetry within your open-source software while at the same time being transparent and respectful of your users data. Let's explore how to build a minimal, privacy-focused call home functionality using a simple version check and Scarf.
Many open source contributors are reluctant or skeptical about metrics. They think metrics are overrated, irrelevant, or even harmful to their projects and communities. But in this blog post, we argue that metrics are essential for making better decisions, improving the experience for users and contributors, and demonstrating the impact and value of your open source work. We also share some tips and examples from OSPOs and DevRel teams on how to choose and use metrics effectively.
Many open-source developers rely on GitHub as their primary documentation source. But this can be a costly mistake that can affect your project’s success and adoption. In this blog, we’ll explain why you need to build your own docs site and how to do it easily and effectively.
Open source projects and companies need data to grow and enhance their performance. However, many open source leaders and communities overlook or reject metrics and depend on intuition, relationships, or imitation. Data can help you spot problems, opportunities, and false positives in growth strategies. In this blog post, Matt Yonkovit shows you why data is important for open source success and how it can offer insights and guidance for open source projects to reach their goals and make better decisions.
Open source software continues to be a vital part of enterprise operations in Q2 2023, as more and more companies adopt open source solutions for their business needs. In this blog post, we will examine the state of open source usage in Q2 2023 and the trends that are shaping the future of open source.
DevRel is a vital function for any organization that wants to engage with the developer community and grow its user base. However, there is no one-size-fits-all solution for where to place DevRel within the organizational structure. In this blog post, we explore three common strategies for DevRel placement: marketing, product, and hybrid. We discuss the advantages and challenges of each strategy, and provide some tips on how to decide which one is best for your organization and goals.
In the open source industry, identifying and engaging users is a major challenge. Many users download software from third-party platforms that do not share user data with the software company. Gating content behind a login or an email form can help, but it can also alienate potential users who value their privacy and convenience. In this blog post, we explore the pros and cons of gating content in the open source industry, and we offer an alternative solution that can help you identify and connect with your users without compromising your content.
Open source software depends on the power of its community. But how do you know if your community is healthy and thriving? In this blog, you will learn how to use metrics to track and evaluate your community’s activity, engagement, growth, diversity, quality, and impact. You will hear from founders, DevRel experts, and investors who share their best practices and tips on how to measure and improve your community’s performance and value.
Learn how to overcome the challenges of open source software marketing and turn anonymous data into qualified leads. In this blog post, we’ll show you how to use download data, web traffic, and documentation views to identify potential customers and grow your sales pipeline. Discover how to track downloads, website traffic and documentation views with Scarf Gateway and the Scarf Tracking Pixel.
This blog post outlines ten common mistakes made by founders of open source startups, from failing to ask the right questions to neglecting the standardization of key metrics. By offering guidance on how to avoid these pitfalls, it provides a roadmap to successfully commercializing open source projects.
Many people believe that making money from open source projects is an arduous or even impossible task. However, with the right strategies it is possible to build a sustainable business while keeping the spirit of open source intact. By evaluating the market fit and commercial viability of an open source project before considering funding and monetization, one can realistically begin to explore the financial potential of an open source project. Here's how to do it.
This blog emphasizes the importance of a comprehensive approach to lead generation in the open source software space. Amid the challenges of anonymous usage and privacy regulations, strategies focusing on download activity, community engagement, and web traffic can maximize lead identification. Employing lead scoring and maintaining a list of active software users can further enhance sales outcomes in this unique market.
Here at Scarf, we've developed a solution to help open source projects and businesses gain more insight into their users and their download traffic - Scarf Gateway. Here's how it works.
We are thrilled to announce our latest partnership with Clearbit (https://clearbit.com/). This collaboration will offer Scarf users and customers an enriched array of data about their user base, significantly enhancing the quality of information you already value from Scarf.
The popularity of open source software is not in doubt, but little concrete public data exists beyond human-generated surveys on adoption usage. In this blog post, we will explore the state of open source usage in Q1 2023 and the data illustrating how open source is becoming an increasingly important part of enterprise operations.
The success of DevRel (Developer Relations) and community efforts in open source can be challenging to measure, as there is often a disconnect between the goals and expectations of the community and the business. This blog post discusses the challenges of measuring the success of DevRel and community efforts in open source.
Successful open source projects don't always translate into successful open source businesses. However, by focusing on building a kick-ass product, raising awareness, making the product easier to use, and fostering a strong open source community, you can set the stage for converting users into paying customers.
You can use the open source Scarf Gateway to switch hosting providers, container registries, or repositories without impacting end users in the future.
What is driving all this tech layoffs? , What is their impact on the open source software industry? We will walk through all the potential reasons from an economic downturn, herd mentality, excessive borrowing and spending due to low interest rates, and growth at all costs as the main reasons behind the layoffs. Companies can continue to grow in this tight economic market if they are focused on optimizing efficiency and sustaining the right growth.
At the All Things Open conference, Emily Omier, a seasoned positioning consultant, sat down with Avi Press (Founder and CEO, Scarf) and Matt Yonkovit (The HOSS, Scarf) to discuss how to message, position, and validate your open source product on The Hacking Open Source Business Podcast. You can watch the full episode below or continue reading for a recap.
On the Hacking Open Source Business podcast, Joseph Jacks aka JJ (Founder, OSS Capital) joins Avi Press (Founder and CEO, Scarf) and Matt Yonkovit (The HOSS, Scarf) to share what you need to know before starting a commercial open source software (COSS) company and how you can set yourself and your project apart in a way that attracts investor funding. As an investor who exclusively focuses on open source startups, JJ provides a VC perspective on what he looks for when evaluating investment opportunities.
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In this recap of the first episode of the Hacking Open Source Business Podcast, co-hosts Matt Yonkovit and Avi Press, Scarf Founder and CEO, dig into a recent controversy that highlights the challenges open source projects face trying to create sustainable revenue streams to support a business or a non-profit that funds the project’s growth.
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Open source projects generate a treasure trove of data (downloads, doc views, project usage), but most open source companies aren’t tapping into it. Here’s how Scarf helps us, and how it can help you do the same with your marketing.
Beyond the Surface: How to Engage with the Quiet Members of your Open Source Community
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In the dynamic realm of community management, marketing, and developer relations, success depends upon more than just attracting attention. It's about fostering meaningful relationships, nurturing engagement, and amplifying your community's impact.
Highlighting the Different Parts of an Open Source Community
An open source community is composed of users and contributors, each with their own roles and motivations. Users are the ones who use your software or project for their own purposes, while contributors are the ones who help improve it by submitting code, documentation, feedback, or other resources. Within these groups, there are different levels of engagement and participation.
Some users are vocal and active, sharing their opinions and experiences online, participating in forums, events, or surveys, and providing valuable insights for your community.
Some users are silent and passive, using your software or project quietly and privately, but still loving it and advocating for it in person. They may not show up in your communication channels, but they are still part of your community and deserve recognition and appreciation.
Similarly, some contributors are visible and outgoing, pushing code regularly, engaging in discussions, collaborating with others, and attending conferences or meetups.
Some contributors are invisible and introverted, working on their own, preferring to communicate through code, avoiding social interactions, but still making significant contributions to your software or project.
All these types of users and contributors are essential for the success and sustainability of your open source community, and you should strive to understand them better, cater to their needs, and celebrate their achievements.
Various groups exist within your open-source community, distinguished by their varying levels of engagement and participation.
Understanding the Silent Supporters
Before you can effectively engage with the quiet members of your open source community, it's essential to understand their motivations and barriers. As Scott Hanselman eloquently put it back in 2012, who coined the term "dark matter developers": "You can't see dark matter, but we're pretty sure it's there. Not only is it there, but it's MOST of what's there. We know it and we can't see it. It never shows up." This term applies to developers, but we can also extend it to open source users who are equally hidden but prevalent, the “dark matter users”. This sentiment resonates with many open source projects where there exists a multitude of users and contributors who may not be in the spotlight, but their impact is undeniable.
These “dark matter developers/users” don't frequently read blogs, write blogs, attend user groups, or engage actively on social media platforms. They might not be visible at large conferences. Yet, their influence and involvement are vital. This echoes the idea that silent supporters are an essential part of the open source community. They contribute in ways that might not be immediately apparent, such as using the software, providing feedback, or even quietly advocating for the project among their peers.
These “dark matter developers/users” don't frequently read blogs, write blogs, attend user groups, or engage actively on social media platforms. They might not be visible at large conferences.
The Quest for Engagement
Picture this: you're in charge of nurturing an ever-expanding community, fueled by users and contributors passionate about your software or project. Your ultimate goal? To cultivate higher engagement and participation. But this is when the challenge comes into play – your community isn't just the vocal few who are quick to share their thoughts. It's vast and diverse, with many members operating in the shadows.
Peeling Back the Veil of Anonymity
The problem is simple yet profound. Often, we make assumptions about our community based on the vocal minority. These assumptions can lead to skewed decisions, overlooking the silent majority who hold equally valuable perspectives. A significant portion of your community chooses to remain anonymous, and without bridging this gap, your understanding of the community will remain incomplete.
Why You Should Care
Imagine the potential that lies undiscovered within those anonymous members. By uncovering their thoughts, needs, and aspirations, you can unlock an abundance of growth opportunities. This isn't just about sheer numbers; it's about cultivating a community that thrives on diversity, inclusive communication, and collaborative innovation.
What You Can Do:
Here's where the magic happens: implementing strategies that reach beyond the vocal few and resonate with the entirety of your community.
Creating Inclusive Communication Channels
Creating an inclusive atmosphere in conferences and events within your open source community is pivotal for ensuring that all members feel represented and welcome. This is especially crucial for quiet developers, who may have valid reasons for not contributing openly, attending meet-ups, or being active online. Their work is less public, and are largely uninterested in communicating their work.
To bridge the gap between active contributors and silent supporters, establish inclusive communication channels. Regular newsletters, blog posts, and community updates can provide insights into the project's progress and milestones, making everyone feel connected and informed. Additionally, consider using multiple platforms, such as forums, mailing lists, and social media, to cater to different audiences.
To connect active contributors and silent supporters, create inclusive communication channels.
Welcoming and Approachable Environment
Encouraging conferences to host events specifically tailored to the needs of underrepresented groups, such as women and transgender developers, can further amplify inclusivity. These spaces provide opportunities for quiet parts of the community to engage in ways that align with their comfort zones and experiences. Such events create an environment where attendees can share their stories, collaborate, and learn from one another without feeling overshadowed.
By advocating for conferences and events to be inclusive and to cater to a diverse array of experiences, your open source community paves the way for quiet developers to participate authentically and meaningfully. This approach aligns with the core principles of open source collaboration by acknowledging that contribution comes in various forms and from individuals of all backgrounds.
Create an environment that encourages open dialogue and makes quiet members feel welcome to voice their thoughts. Ensure that the code of conduct emphasizes respect and inclusivity. Hosting virtual meetups, webinars, or AMA (Ask Me Anything) sessions where all questions are valid can help foster a sense of belonging and remove some of the barriers to participation.
Tailored Onboarding and Contribution Guides
Provide clear and concise onboarding guides that cater to individuals with varying levels of technical expertise. Outline different ways to contribute, including non-technical ones like documentation, user support, or design. By offering step-by-step instructions, you make it easier for silent supporters to transition from being spectators to active participants.
Mentorship and Support
Establish mentorship programs where experienced contributors guide newcomers through their first contributions. Mentors can help quiet members build confidence, navigate the contribution process, and clarify any doubts they might have. This one-on-one guidance can make a significant difference in their willingness to engage.
Recognition and Rewards
Recognize and appreciate all forms of contribution, whether large or small. This can include badges, certificates, or even a dedicated section on your project's website for acknowledging silent supporters. Publicly acknowledging their efforts can motivate them to continue engaging and potentially increase their level of involvement over time.
Feedback and Listening
Create avenues for quiet members to provide feedback on the project's direction, features, and usability. By actively seeking their input, you show that their opinions matter and that you're open to incorporating their insights into the project's development.
Acknowledging the contributions of silent participants of your open source community
Open source communities are diverse ecosystems where participation takes on many forms. Engaging with the quiet parts of your community is a vital step toward building a more inclusive and supportive environment. By understanding their motivations, providing accessible pathways to contribution, and recognizing their efforts, you can tap into the immense potential that these silent supporters bring to your project's growth. Nurturing a healthy community involves embracing every member, whether they're actively contributing code or silently cheering from the sidelines.
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