Smarter marketing for open source teams
Visibility into which companies are getting value from your open source project is a strong intent signal for commercial open source businesses.
Unify your data for a complete picture
Sync Scarf’s data directly with Salesforce and Hubspot to combine open source insights with your sales intelligence. Prefer another platform? Export manually or automate with Scarf’s API to make sure your data goes wherever you need it.
Show the impact of your marketing efforts
Get the data you need to prove the value of your strategies. When you can directly link marketing activities, like driving traffic to your documentation, with open source adoption metrics, you have the evidence to showcase what’s working and where to focus next.
Know which companies are clicking and downloading
Make every resource work harder. See exactly which companies are engaging with your content and which pages matter most to your audience. Track custom links, use UTMs, and measure how your audience interacts with specific campaigns.
Build messaging that resonates
Your users aren’t all the same—so why should your marketing be? Use Scarf insights to identify pain points, highlight features users care about, and tailor messaging to meet their needs at every stage of adoption.
Run smarter campaigns
Scarf gives you the data you need for effective account-based marketing (ABM). Identify high-value accounts that are most likely to go through your open source adoption funnel and prioritize them in your campaigns.